Be is a tailor made multi category experience for the new KLIA2 terminal opening in Kuala Lumpur. The unique nature of the terminal required us to create an identity that would complements the airports own ELITE philosophy, (Experiential, Innovative, Thrilling, Ever-Changing), and reflect the exciting experiential areas that Heinemann will provide in their largest Asia Pacific offer.
Together with Heinemann we defined the personality and values of Be to create a unique voice for the brand that was vibrant, playful and generous. This provided the foundations to allows us to create a series of guidelines to apply these values to over a wide range of visual and marketing collaterals. From bold digital experiences through to colourful print collaterals and tailor made staff uniforms.
Together with Heinemann we defined the personality and values of Be to create a unique voice for the brand that was vibrant, playful and generous. This provided the foundations to allows us to create a series of guidelines to apply these values to over a wide range of visual and marketing collaterals. From bold digital experiences through to colourful print collaterals and tailor made staff uniforms.
Scope of work
Branding & identity, brand guidelines, packaging, digital avi, environmental graphics, name badges and uniform.
jungo-studio.com
Branding & identity, brand guidelines, packaging, digital avi, environmental graphics, name badges and uniform.
jungo-studio.com
